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| |
Simple Mistakes that Cost Home Sellers Thousands
of Dollars and How to Avoid These Painful Traps.
Marketing Strategist or
Salesperson…
Who Will You Choose To Sell Your Home?
If you make the wrong choice
you could cost yourself thousands of dollars (potentially tens of thousands) and
months of mental anguish, painful frustration, and intense heartache.
I know it sounds like a “doomsday” prediction. But it happens all too often.
Folks like you decide they’re going to sell and they list with a relative, a
friend, or the first Realtor they talk to. Surveys show 62% of home sellers list
with the first agent they contact.
It’s risking way too much!
Many times it can wind up in this big huge botched up mess that costs the
homeowners thousands of dollars and months of extreme frustration. On top of
that sometimes a close friendship can get destroyed. All because the homeowners
went with the wrong agent.
The first questions you should ask…
Now these are frank questions…
 |
Should you trust a
relative, a friend, or the first agent you talk to with your single largest
investment? |
|
|
Is it wise? |
|
|
Another question you should
ask is, would you invest in a business venture with this person? |
That’s the way you need to look at selling your home. It’s a business venture.
When you enter the market to sell your home… you’re in business. You’re in
the business of selling your home. And the person you choose should be a worthy
business partner.
There are two types of agents.
Use good judgment and choose wisely.
Here’s a definition of both types of agents so you can see why this is so
critical. For your own well being, try to see this as purely a pragmatic
business decision. First there’s the…
Salesperson
- agent who puts sign in yard, puts your home on the
MLS (Multiple Listing Service), shows home a few times and hopes. Someone
who gets 20-25 new calls a month. (Based on industry surveys, the
average agent generates 21.7 new calls per month.)
Then there’s the…
Marketing
Strategist – an agent who is
a good salesperson but also understands high-impact advertising, uses innovative
new marketing technology, and aggressively markets your property to generate
hundreds of inquiries. With hundreds of inquiries, the marketing
strategist increases the odds of selling your home exponentially.
Let me give you a real-life example of marketing strategy in action. Last month,
my marketing strategies generated 137 new calls! That’s 137 interested new
prospect in just one month alone! I
generate this kind of response month-in, month-out… month after month after
month!
The average agent in our market,
combining all their advertising and promotional efforts, generates 20-25 calls
per month. That means I generate 5-6 times as many interested new prospects as
the average real estate “salesperson” in our market. Why? Because, I
focus on marketing strategy… not gimmicky sales tactics. I’m a real estate
“marketing strategist.” With 5-6 times as many interested new prospects,
doesn’t it make sense that I would have a much higher probability of selling
your home faster and for more money? It’s supply and demand!
So how do I do it? Well, here’s an example of one of my ads…
|
24-Hour Recorded Information Hotline!
Call 1-800-530-0142
Anytime 24 Hours a Day for a
Recorded Description of
Any of These Fine Properties!
then
enter "talking ad" ID number to hear a property description |
|
$2,850 Down Payment!
3 bedroom ● 1.5 bathrooms
Oak kitchen ● 3 car garage
ID# 9113
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$850 Down Payment!
$839.06 / month
3 bedrooms ● 2 baths
2 car garage
ID# 9110
|
$1,900 Down Payment
3 bedroom ● 1.5 bathrooms
Oak kitchen ● 2.5 car garage
ID# 9313
|
|
$2,900 Down Payment !
4 bedroom ● 2 bath
Oak kitchen ● finished basement
ID# 9503
|
$2,140 Down Payment
Brick ranch ● 2 bath
Fenced yard ● finished basement
ID# 9413
|
ZERO Down Payment
$796.14 / month
3 bedroom ● 1 acre
2 car garage
ID# 9116
|
Notice anything different about
my ad?
First, it offers “Recorded
Information.” Second, it’s easily accessible “24 hours a day.” This approach
does two things. It removes your prospect’s sales resistance and it makes
it ultra-easy and convenient. It’s 24-hour-a-day advertising that
anyone has EASY access to!
Does this really work?
Well, you be the judge. Again, last month alone I generated 137
interested new prospects… does it work? Yeah, it works! It works
like a charm.
Now, here’s the absolute best part! Every time a prospect calls, my
recorded information service captures their phone number and informs me with
it, in just 15 seconds!
Think about that for a second. That means I reach your prospect before any
other agent has even the slightest chance to talk with them. It’s like
being ten yards from the finish line and the competition hasn’t even realized
it’s a race. Are you and I going to win? Sure we are… because we’ll
reach your prospect first. Plus, with the soft, gentle, service-minded way
I follow up, people absolutely love this service!
Here’s more proof. This is an example of thirty day’s of calls on one
property. This is a call report my 800# hotline service generates
automatically…
|
Call Report For Brian LaDue at Realty Executives Bell |
Extension Number: 920
|
Call |
Date |
Time |
Lenght |
EX |
Phone |
VM |
|
1 |
7/23/2006 |
1:47 PM |
1:46 |
920 9 |
(586)978-3655
|
No |
|
|
Sterling Heights, MI
48312-2605 |
|
2 |
7/23/2006 |
4:05 PM |
2:02 |
920 8 |
(586)530-0086
|
No |
|
|
No Name |
|
3 |
7/23/2006 |
5:11 PM |
0:48 |
920 8 |
(586)773-1942
|
No |
|
|
VERHOECKX PRISC-Manor Inc
Apt17060 E 11 Mile Rd Roseville, MI 48066-3381 |
|
4 |
7/23/2006 |
6:18 PM |
2:08 |
920 8 |
(586)731-7874
|
No |
|
|
D McLarney-7525 22 Mile Rd
Utica, MI 48317-2309 |
|
5 |
7/23/2006 |
6:37 PM |
2:19 |
920 8 |
(586)731-7874
|
No |
|
|
D McLarney-7525 22 Mile Rd
Utica, MI 48317-2309 |
|
6 |
7/24/2006 |
9:22 AM |
1:56 |
920 8 |
(586)202-6175
|
No |
|
|
No Name |
|
7 |
7/24/2006 |
9:40 AM |
2:06 |
920 8 |
(586)202-6175
|
No |
|
|
No Name |
|
8 |
7/26/2006 |
12:16 PM |
3:56 |
920 7 |
(586)978-3655
|
No |
|
|
Jim Brune- Sterling
Heights, MI 48312-2605 |
|
9 |
7/27/2006 |
10:59 AM |
3:25 |
920 8 |
(586)716-0733
|
No |
|
|
KL Schulte-8125 N Dockside
Dr Fair Haven, MI 48023-1825 |
|
10 |
7/28/2006 |
3:54 PM |
0:55 |
920 8 |
(586)222-2549
|
No |
|
|
No Name |
|
11 |
7/28/2006 |
4:47 PM |
5:31 |
920 8 |
(586)930-2994
|
No |
|
|
No Name |
|
12 |
7/29/2006 |
12:56 PM |
4:30 |
920 8 |
(586)722-3790
|
No |
|
|
No Name |
|
13 |
7/30/2006 |
5:19 AM |
3:42 |
920 1 |
(586)779-2646
|
No |
|
|
Donna White-20595
Washington St Roseville, MI 48066-2276 |
|
14 |
7/30/2006 |
12:02 PM |
2:52 |
920 1 |
(586)943-9921
|
No |
|
|
No Name |
|
15 |
7/30/2006 |
1:39 PM |
4:13 |
920 1 |
(586)779-6566
|
No |
|
|
MAJESTY FLOOR
SERVICES-16731 Mayfield St Roseville, MI 48066-3208 |
|
16 |
7/30/2006 |
3:41 PM |
3:23 |
920 1 |
(313)526-0024
|
No |
|
|
No Name |
|
17 |
7/30/2006 |
3:48 PM |
12:43 |
920 1 |
(313)526-0024
|
No |
|
|
No Name |
|
18 |
7/30/2006 |
5:30 PM |
3:21 |
920 1 |
(586)405-7762
|
No |
|
|
No Name |
|
19 |
7/30/2006 |
8:10 PM |
2:15 |
920 8 |
(586)372-1784
|
No |
|
|
No Name |
|
20 |
7/31/2006 |
8:55 AM |
3:36 |
920 1 |
(586)296-5251
|
No |
|
|
D Bruwier-17653 Adolph
Fraser, MI 48026-1777 |
|
21 |
7/31/2006 |
10:33 AM |
2:07 |
920 1 |
(586)405-7762
|
No |
|
|
No Name |
|
22 |
7/31/2006 |
10:50 AM |
9:56 |
920 8 |
(586)778-6394
|
No |
|
|
Lisa Weigand-18730 Martin
Rd Roseville, MI 48066-3053 |
|
23 |
7/31/2006 |
11:37 AM |
5:50 |
920 1 |
(586)779-3746
|
No |
|
|
Theodore Beaudin-29596
Utica Rd Roseville, MI 48066-4626 |
|
24 |
7/31/2006 |
4:52 PM |
10:02 |
920 1 |
(586)738-1703
|
No |
|
|
No Name |
|
25 |
8/1/2006 |
11:40 AM |
3:18 |
920 1 |
(313)371-1439
|
No |
|
|
Ingrid Smolinski-18751
Moross Rd Detroit, MI 48224-1023 |
|
26 |
8/1/2006 |
12:37 PM |
2:37 |
920 1 |
(313)468-6209
|
No |
|
|
No Name |
|
27 |
8/1/2006 |
3:00 PM |
4:31 |
920 8 |
(586)285-9627
|
No |
|
|
Robert Jordan-21448
Arrowhead St Saint Clair Shores, MI 48082-1207 |
|
28 |
8/2/2006 |
5:57 AM |
4:07 |
920 8 |
(586)216-0540
|
No |
|
|
No Name |
|
29 |
8/2/2006 |
7:52 AM |
1:28 |
920 8 |
(586)216-0540
|
No |
|
|
No Name |
|
30 |
8/2/2006 |
5:53 PM |
3:14 |
920 8 |
(586)596-7595
|
No |
|
|
No Name |
|
31 |
8/6/2006 |
6:39 PM |
3:41 |
920 8 |
(586)295-6239
|
No |
|
|
No Name |
|
32 |
8/6/2006 |
7:28 PM |
2:04 |
920 8 |
(586)295-6239
|
No |
|
|
No Name |
|
33 |
8/8/2006 |
9:17 AM |
2:20 |
920 8 |
(313)615-1543
|
No |
|
|
No Name |
|
34 |
8/8/2006 |
11:15 AM |
1:54 |
920 8 |
(586)949-8300
|
No |
|
|
CENTURY 21 MARKET-TECH
REALTORS-49940 Gratiot Ave New Baltimore, MI 48051-2529 |
|
35 |
8/10/2006 |
7:30 AM |
3:32 |
920 8 |
(586)215-2571
|
No |
|
|
No Name |
|
36 |
8/12/2006 |
10:44 AM |
4:46 |
920 8 |
(313)839-1444
|
No |
|
|
Lyne Bomar-13406 Longview
St Detroit, MI 48213-1980 |
|
37 |
8/13/2006 |
8:33 AM |
3:21 |
920 1 |
(586)296-5251
|
No |
|
|
D Bruwier-17653 Adolph
Fraser, MI 48026-1777 |
|
38 |
8/13/2006 |
10:56 AM |
3:01 |
920 1 |
(313)733-7085
|
No |
|
|
No Name |
|
39 |
8/13/2006 |
1:13 PM |
3:44 |
920 1 |
(586)226-4749
|
No |
|
|
MACOMB COM COLL- Clinton
Township, MI 48038-1127 |
|
40 |
8/13/2006 |
2:56 PM |
4:23 |
920 1 |
(313)425-7893
|
No |
|
|
No Name |
|
41 |
8/13/2006 |
9:37 PM |
2:17 |
920 1 |
(313)733-7085
|
No |
|
|
No Name |
|
42 |
8/14/2006 |
12:16 PM |
4:10 |
920 1 |
(586)447-1245
|
No |
|
|
J Brewer-25994 Jeanette Ct
Roseville, MI 48066-3828 |
|
43 |
8/14/2006 |
3:40 PM |
0:41 |
920 1 |
(586)493-0804
|
No |
|
|
ALTERNATIVE COMMUNIT-27570
Riviera St Harrison Township, MI 48045-2939 |
|
44 |
8/14/2006 |
6:34 PM |
0:26 |
920 1 |
(313)449-1278
|
No |
|
|
No Name |
|
45 |
8/15/2006 |
5:51 PM |
3:43 |
920 8 |
(586)215-6825
|
No |
|
|
No Name |
|
46 |
8/15/2006 |
6:41 PM |
0:41 |
920 8 |
(586)610-6315
|
No |
|
|
Scott Null- Detroit, MI
48226-2502 |
|
47 |
8/16/2006 |
11:58 AM |
2:58 |
920 8 |
(586)771-8516
|
No |
|
|
Elmer Knauf-17352 Tennyson
St Roseville, MI 48066-2868 |
|
48 |
8/17/2006 |
12:28 PM |
0:55 |
920 8 |
(586)484-4445
|
Yes |
|
|
MICHIGAN- Canton, MI
48187-4309 |
|
49 |
8/17/2006 |
4:13 PM |
2:20 |
920 8 |
(586)219-3219
|
No |
|
|
No Name |
|
50 |
8/18/2006 |
1:03 PM |
4:29 |
920 8 |
(586)883-5700
|
No |
|
|
No Name |
|
51 |
8/18/2006 |
3:41 PM |
3:04 |
920 8 |
(586)939-0774
|
No |
|
|
G Reynolds- Sterling
Heights, MI 48312-1011 |
|
52 |
8/21/2006 |
10:42 PM |
3:54 |
920 8 |
(586)634-7507
|
No |
|
|
No Name |
|
53 |
8/22/2006 |
1:06 PM |
4:43 |
920 8 |
(586)203-8021
|
No |
|
|
No Name |
|
54 |
8/23/2006 |
10:49 AM |
4:37 |
920 8 |
(313)405-0857
|
No |
|
|
No Name |
|
55 |
8/24/2006 |
2:56 PM |
5:31 |
920 8 |
(313)843-2015
|
No |
|
|
William Brunell-4840
Tarnow St Detroit, MI 48210-2234 |
|
This is
just thirty days! I get hundreds of calls per month on all of my
properties!
Marketing a home takes more than just sticking a sign in your yard and putting
your property on the MLS... any agent can do that! It takes aggressive,
innovative marketing to sell your home in today’s market place!
There are only so many buyers out there who are ready and able to purchase a
home. So, if you want to sell your home, you need high-impact marketing!
I can give that to you!
If it would be acceptable, I would like to ask your permission to visit with you
and personally show you all my different high-impact marketing strategies. And
if it seems right for you, I’m absolutely certain that together we can sell your
home quickly and for more money. So, if you would like to get together (or
if you have any other questions of any kind) please call my office at
1-586-873-2242.
Warmest regards,
Brian LaDue
PS:
I hope you found this information helpful. Also, one last thing I wanted to
mention, if you call me within the next three days (my schedule is very tight)
I’d be happy to conduct a free Market Evaluation of your home. You’d be under no
obligation and, this way you could know exactly what your home is worth before
you make any decisions. If that sounds good to you, give me a call… and take
good care!
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